Creative Brief 3 *The Information Age*

1. Identification


A 1974 poster production of the legendary Jimi Hendrix. Created by the artistic, Polish artist, Waldemar Swierzy.


2. What is the project and the problem?


Swierzy was known for creating music posters ranging from Jazz, to folk and pop art styles as well. His poster design was meant to represent the change and passion that set art apart from the world. He wanted to create his own personal visions through subjects that he possessed a great deal of interest in, in this case which is music. 


3. Who is the client?


The client list is very vast. It may range from anyone who was looking to promote Jimi Hendrix's music, his poster could have been used at ticket displays, museums, the movies, local music stores and so on. There was not a specific client that this artwork was aimed to reach. 


4. Who is the intended audience?


The intended audience are the people who have been inspired by the work of Swierzy, but mostly the fans of Jimi Hendrix's music approach.


5. What is the core message?


The core message showing is that, his music will provide a cool, rock, loose type of sensation, and the portraiture even shows off a bit of his appeal.


6. What is the hoped for outcome?


I believe that the hoped for outcome is that people will not only purchase this poster because they are fans, but because it can remind them of the artists himself, as well as having a great piece of art in the possession.  


7. What is the graphic strategy?


The graphic strategy being presented is a Jimi Hendrix portraiture, done in multiple mediums ranging from acrylic, and watercolor paints. The swirls indicate the various tones and craziness of rock music. The color tones of the poster "the blues and blacks" are cool colors, that represent Jimi Hendrix's personality and a small reflection of how he presented his music. He was a smooth, genuine guy that loved his music.