Thursday, June 23, 2011

week 8~ Corporate Identities

MTV Logo Design...


Originally designed by the Manhattan Design firm this production was first seen on TV in 1981. Partners Gorman, and Olinsky whom both had fine art background. Developed this sans-serif "M" which later on depicted a graffiti-like "TV" on the front if it. This three dimensional figure was the best design that I have seen last for so many years, and still going strong. It has the capabilities to change color, font, add or take away decoration to the letter forms, its dimensions, angle "point of views" and even when in motion. Viewers are still able to distinguish this iconic logo. I believe that a successful logo is one that can be re-created from its original, for multiple years, and this is exactly what the Manhattan Design team confirmed. Below you will see, the different stages and effects that can be added or subtracted to this logo design, and still how it remains iconic and successful.





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