Inspired by Paul Rand's use of shape, balance, and color. Saul Bass began creating his works that had a lot of influences of Rand's designs but were not as busily structured. He is most commonly known for his work that he produced in title sequences in movies, as well as creating the logo design for AT&T "the bell", and many many more iconic logos. I think his work is simple enough to be sophisticated and not too overwhelming with text, image, and colors. He created out of a vision that led him to produce many successful pieces. A quote below samples where and how he gains his inspiration to design...
"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.~ Saul Bass
While he created title sequences for over 40 years, we can still see today how he has left an impression on graphic designers throughout America.
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