week 9~ The Digital Revolution and Beyond

          During the digital revolution one artist in particular stood out to me, and his name was Helmut Schmid. He became popularly known for creating international, thriving type design. His layout and format of type was very bold, simple, yet striking enough to catch a viewer's eye. He did many works in Japan which included identity branding and packaging for various consumer products. He even wrote many articles on typography itself. I think his work was clean cut and edgy looking. I like how he contrasted the different weights on the letterforms as well as placement. 
         He used white space to his advantage which many artist and current artist struggle with doing. The designs were developed with appropriate spacing, and concept of how the long-length paragraphs were going to be formed. I think Helmut Schmid was a great designer, especially when it came to dealing with type.