The beverage will cost patrons between six and seven dollars with tax included.
2. Who is the market for the product?
The target audience is primarily women age 21 to older women as well. Males too may be highly interested in this fruit cocktail, but a higher buying percentage of women will be making this purchase.
3. Who will buy the product?
Anyone legal to drink. Age 21 and up and all ethnicities are more than welcome to purchase the beverage.
4. What types of color schemes are appropriate for this market?
Typically something brightly colored, flamboyant colors will be good to use to attract the customer's eye from the aisles. Either using dark text on a bright colored background or vice-versa.
5. What type of typography is suitable? What are some possible typefaces?
I think that script typography would be best for this product. Possible leaning towards using "Hardkaze, or Baby Kruff" which can be found on dafont.com or urbanfonts.com. I'm trying to stick with a font that you can associate with the type of drink I'am producing.
6. If the market and the purchaser are different, how can you create a logo that appeals to both?
It would be in your best interest to create something universal-neutral that both genders and ages can appreciate. Meaning your typography and color scheme choices should be geared appropriately.
7. What qualities will the company logo communicate? What words describe your company?
The company logo will communicate that the product is enjoyable, fun, and full of great taste. Words that you can associate with the company would be...one of a kind, global, professional, rising, and innovative.
8. What words describe your product?
Some descriptive words used to describe the product would be the drink is pink-colored, appealing, fruity, sweet, and full-flavored.
9. What are the major strengths of the company?
The company's major strengths are going to be the marketing area. Being able to promote the product heavily amongst college-aged students and many others. This include giving away tshirts at spring break events, or on going events in the community, water bottles with the company logo, and possibly even drinking glasses including the ingredients on the back of the glass. Which are all universal marketing prospects for age and gender related.
10. What are the weaknesses of the company?
Since this is a new company, in the beginning it will be tough to compete with the already established companies. And the fact that this product only has one variation of it, could also be a bit dampening as well.
11. Who are the competitors for this product?
The leading competitors for this product is Mikes Hard Lemonade, Bacardi, Jose Cuervo, and Smirnoff companies.
In thinking about pricing, what size is the bottle? Will there be any expansion of the product line? If so, what is your vision for that (colors, naming, etc)?
ReplyDeleteInteresting name, I think it may be a challenge to build brand awareness, as this is a pretty saturated market.
ReplyDelete