Creative Brief *Numero_Uno*

1.  Identification
Titled For Colored Girls who have Considered Suicide When the Rainbow is Enuf, 1970's poster was designed by Paul Davis.


2. What is the project and the problem?
The project was given to promote a series of poems that were going to be portrayed as a play to the community, that could leave a lasting impression with generations to come. Designer Paul Davis was to create a theme based poster that was intended to be hung around the city to market this specific theatrical performance.


3. Who is the client?
Play-writer, poet, and novelist Ntozake Shange and perhaps the producers of Broadway and directors at Joseph's Papp's Public Theatre were clients looking to market this piece of work. By them hiring Paul Davis to complete the project would project a better turn out for the plays performance and also promoting Shange as a writer as well.


4. Who is the intended audience?
This play was being portrayed to educate women on the varying lifestyles of colored women. The primary audience would not just be for "colored" girls, but for all women of color, and secondary being the community as a whole particularly women ages 18 to late adulthood who may be interested in the struggles and controversy faced daily by colored women.


5. What is the core message?
The poster visually communicates that this will be an urban-like play portraying the lives of colored women. What is not seen in the poster but can be pulled from its design is that, the play is representing all "colored" women, which is why the title is written in the seven colors of the rainbow. 


6. What is the hoped-for outcome?
The poster was designed to influence the woman population on attending this play. The work will promote the author of the playwright as well as the venues where the play was going to be held. This can also help increase sale volumes at "not so popular" venues that were going to be hosting the performance.


7. What is the graphic strategy?
The visual message Paul Davis conveyed was very urban. He uses the large,distressed portrait of the woman upfront for viewers to see mainly grasping the attention of black women passing by. He also approached the project with a lot of emotion, some writing is slanted, some is cursive and other is not. As well as the tiled-subway background and signage which represent where the cultural influences that were going to be in the play may have come from. The client's concerns about being able to outreach to the women population was easily done by Davis choosing to use the rainbow-grafiti like text, to express the seven lives of the women portrayed in the play, each one was of a different "color" and from an urban background.