Jules Cheret

     When the issue of society having more freedom became popular, that's when the art world exploded with galleries of large scaled images and simplified glorious designs. One popular designer at the time was Jules Cheret who did a great job at defining the carefree lifestyle and enhanced beauty. Many of his posters contained images in motion with bold colors, swirls surrounding the figures, and random gestures. The lettering that was done in the posters also contained this swirl motion that provided viewers the sense of what the advertisement was trying to convey. I feel that Cheret believed by the amount of bold color, motion, lifelike figures in poses, were all going to make his art that more successful compared to what was being done in the past. When society dubbed his portrayl of women also known as Cherets made his work that more notable and worthy, that his art vision was the women should be idealized and admired. 
     Jules Cheret help inspire a new image for women in this late Victorian era, although there were not many options for women in this day of age, with his help of publicity in his art work, I think provided women with more self esteem that they too could possibly reinvent themselves to this type of beauty. I love his use of motion graphics and how the watercolored image's gestures were not boring or repeated. They all varied from dancing, drinking, fashion and enjoying life. These posters help communicate what could be seen as positive aspects of life. His work could easily be used for theatre performances, music assemblies, and or various product advertisement.